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周荣刚

周荣刚, 理学博士, 北京航空航天大学经济管理学院教授, 博士生导师。北航经管学院智能交互与体验研究中心负责人, 现任中国人类工效学学会常务理事、智能交互与体验分会副主任委员兼秘书长、中华人因与工效学协会理事兼秘书长、中国心理学会工程心理学专业委员会副主任委员、国际期刊International Journal of Industrial Ergonomics和中文期刊《人类工效学》编委。

主要教学和研究领域为工程心理学、人因工程、客户体验管理、人机协同智慧管理与决策。先后主持国家自然科学基金重点和面上项目、航空基金、人因工程全国重点实验室基金、北京市自然科学基金等各类课题30余项。在人因与工效学领域的权威期刊及重要国际会议上发表论文120余篇, 获国家发明授权专利8项, 曾连续六年入选爱思唯尔中国高被引学者榜单 (2014-2019)。目前主持国家自然科学基金“面向人机物融合的智能化软件基础研究”重大研究计划重点支持项目“知识数据双驱动的组织建模、影响评估与精确调控技术研究”(No. 92582204; 2026-2029)。


教育背景：

2000.09-2005.05 中国科学院研究生院(中国科学院大学)/中国科学院心理研究所, 应用心理学专业，理学博士

1996.09-2000.07 首都师范大学教育系，教育学学士


工作经历：

2017.07- 北京航空航天大学经济管理学院，教授

2011.07-2017.07 北京航空航天大学经济管理学院，副教授

2008.09-2011.07 北京航空航天大学经济管理学院，讲师

2006.10-2008.09 清华大学工业工程系，博士后

2005.05-2006.10 华为技术有限公司UCD研究部，人因工程师


荣誉与奖励：

  • 北京航空航天大学优秀硕士学位论文指导教师, 2026, 2018

  • 北京航空航天大学优秀本科毕业论文指导教师, 2024, 2016, 2013

  • 爱思唯尔中国高被引学者(社会科学), 2014-2019

  • 获北京航空航天大学青年拔尖人才支持计划资助, 2017

  • 获首届“香江学者”计划资助/第四批中国博士后基金特别资助, 2011


学术兼职：

  • 中国人类工效学学会理事(2018至今)、常务理事(2020 至今)

  • 中国人类工效学学会智能交互与体验分会副主任委员兼秘书长(2020 至今)

  • 中国心理学会工程心理学专业委员会委员(2016至今)、副主任委员(2025 至今)

  • 中华人因与工效学协会理事(2014 至今)、秘书长(2019 至今)

  • 中文《人类工效学》期刊编委, 2013 至今

  • Editorial Board, International Journal of Industrial Ergonomics, 2026.06-Present

  • Leading Guest Editor, “User Experience and Human-AI Interaction: Design, Trust, and Collaboration”, International Journal of Industrial Ergonomics, 2025.05-Present

  • Guest Editor, “Enhancing Geriatric Care with AI: Strategies for Fall Prevention and Aging-in-Place”, Frontiers in Aging, 2025-2026

  • Member, Advisory Group on Standardization in the International Ergonomics Association (IEA-AGS), 2023-Present


课程教学：

  • 人因工程 (本科生)、人因工程基础理论 (研究生)

  • 本科生课程：可用性工程、用户体验度量、智能交互与体验

  • 本科生课程：**心理学/Military Psychology


学生培养：

  • 指导博士研究生16人，其中已毕业5人

  • 指导各类型硕士研究生多人

  • 学科专业: 管理科学与工程 (硕、博), 交通运输 (专业博士学位)


研究兴趣：

聚焦人机协同智慧管理与决策方向，研究人机物智能融合协同中关键心智规律的识别、计算及其驱动的人因效能提升：

  • 人与智能系统协同的心理机制和计算建模：认知偏差、人机信任、情境意识、人工心智

  • 人因效能评估、设计和管理体系建设：评估模型、人因差错、新型显控、体验管理

  • 面向安全的人员心理测评、选拔和行为干预：驾驶安全、航空航天人因、认知干预


科研项目：

  1. 国家自然科学基金重点项目：知识数据双驱动的组织建模、影响评估与精确调控技术研究，交叉学部“面向人机物融合的智能化软件基础研究”重大研究计划重点支持项目 92582204，主持，2026.01-2029.12，在研

  2. 国家自然科学基金面上项目：自动驾驶接管中的人因工程问题研究—基于驾驶风格的视角，管理学部 72171015， 主持，2022.01-2025.12，结题

  3. 国家自然科学基金创新群体项目：绿色导向的社会经济复杂系统管理决策，管理学部 72021001，核心成员，2021.01-2025.12，结题

  4. 国家自然科学基金专项项目：移动应用用户体验质量感知及使用决策的认知加工过程研究，管理学部 71640034，主持，2017.01-2018.12，结题

  5. 国家自然科学基金面上项目：驾驶中移动电话的使用--基于补偿式信念的自我调整行为研究，生命学部 31271100，主持，2013.01-2016.12，结题

  6. 国家自然科学基金青年基金项目：参照系整合条件下方位识别中的判断策略，生命学部 30800304，主持，2009.01-2011.12，结题


期刊论文：

  1. Zhu, Y., & Zhou, R*. (2026). Maintain Preference for Autonomous System or Human-Controlled System? The Influence of Trust Conflict and Algorithm Aversion. International Journal of Human–Computer Interaction, 1–33. https://doi.org/10.1080/10447318.2026.2687131

  2. Xie, Y., Liu, Z., Zhou, R*., Chan, A. H. S., & Tan, B. (2026). Beyond Algorithm Aversion: The Role of Power Relationships in Shaping Mutual Trust in Human-AI Team. International Journal of Human–Computer Interaction, 1–26. https://doi.org/10.1080/10447318.2026.2651345

  3. Guo, X., & Zhou, R*. (2026). Let the Bridge of Emotion Connect Me to It: A Bibliometric Review of Emotion Research in Human–Machine Interaction. International Journal of Human–Computer Interaction, 1–23. https://doi.org/10.1080/10447318.2026.2679614

  4. Man, S. S., Zhou, R., Peng, L., & Chan, A. H. S. (2026). Enhancing geriatric care with AI: strategies for fall prevention and aging-in-place. Frontiers in Aging, 7, 1859857.

  5. Chen, B., Zhu, Z., Zhou, X., Zhou, R., Tao, X., & Chen, A. (2026). Simulation intelligence: A novel paradigm for simulation research in the era of Artificial Intelligence. The Innovation Informatics, 2(2), 100045-1.

  6. Liu, Z., He, X., Xie, Y., & Zhou, R*. (2026). Do large language model outputs exhibit algorithm aversion? A case study using GPT-3.5. International Journal of Industrial Ergonomics, 113, 103937.

  7. Zhao, R., Xie, Y., Nie, Z., & Zhou, R*. (2026). How Do People Communicate with Conversational Agents? Identifying Communication Styles Through Lexical and Acoustic Features. International Journal of Human–Computer Interaction, 1–22. https://doi.org/10.1080/10447318.2026.2643349

  8. He, X., Zhu, Y., Zhou, R*., & Wu, R*. (2026). Influence of road scenarios and psychological factors on people’s acceptance of autonomous vehicle labelling. Ergonomics, 1-14.

  9. Zhang, Y., Zhou, R*., Ma, Q., Liu, Y., & Qu, J. (2026). How to provide information sources and comments in conversational agent response content: The roles of specialists and internet users. International Journal of Industrial Ergonomics, 112, 103890.

  10. Xie, Y., Zhou, R*., Chan, A. H. S., & Xiong, D*. (2025). Do You Trust Me? Measuring People’s Perception of Being Trusted by AI in a Human-Agent Team. International Journal of Human-Computer Interaction, 1-19.

  11. Liu, D., Chen, Z., Zhu, W., Jia, G., & Zhou, R*. (2025). The effects of tones and time pressure on the user experience of voice input on mobile devices for Mandarin Chinese: an experimental study. Behaviour & Information Technology, 44(2), 337-356.

  12. Xie, Y., Liu, Y., Zhou, R*., Zhi, X., & Chan, A. H. (2024). Wait or Pass? Promoting intersection’s cooperation via identifying vehicle’s social behavior. Accident Analysis & Prevention, 206, 107724.

  13. Xie, Y., Qu, J., Zhang, Y., Zhou, R*., & Chan, A. H. S. (2024). Speaking, fast or slow: how conversational agents’rate of speech influences user experience. Universal Access in the Information Society, 23(4), 1947-1956.

  14. Zhang, Y., Ma, Q., Qu, J., & Zhou, R*. (2024). Effects of driving style on takeover performance during automated driving: Under the influence of warning system factors. Applied Ergonomics, 117, 104229.

  15. Ma, Q., Zhang, Y., Xu, W., & Zhou, R*. (2024). Ask a further question or give a list? how should conversational agents reply to users’ uncertain queries. International Journal of Human-Computer Interaction, 40(5), 1087-1101.

  16. Chen, Z., Liu, D., Zhu, W., Jia, G., & Zhou, R*. (2024). The Effects of text type and text length on the experience of mandarin voice perception on smart mobile devices. International Journal of Human-Computer Interaction, 40(4), 1022-1031.

  17. Qu, J., Zhou, R*, Zhang, Y., & Ma, Q. (2023). Understanding trust calibration in automated driving: the effect of time, personality, and system warning design. Ergonomics, 66(12), 2165-2181.

  18. Zhang, Y., Zhou, R*., & Shi, Y. (2023). Drivers’ self-regulatory behaviors in active and responsive scenarios. Traffic Injury Prevention, 24(3), 262-270.

  19. Xie, Y., Zhou, R*., & Qu, J. (2023). Fitts’ law on the flight deck: evaluating touchscreens for aircraft tasks in actual flight scenarios. Ergonomics, 66(4), 506-523.

  20. Xie, Y., Zhou, R*., Chan, A. H. S., Jin, M., & Qu, M. (2023). Motivation to interaction media: The impact of automation trust and self-determination theory on intention to use the new interaction technology in autonomous vehicles. Frontiers in Psychology, 14, 216.

  21. He, X., Nie, X., Zhou, R*., Yang, J., & Wu, R. (2023). The risk-taking behavioural intentions of pilots in adverse weather conditions: an application of the theory of planned behaviour. Ergonomics, 66(8), 1043-1056.

  22. Wang, X., & Zhou, R*. (2023). Impacts of user expectation and disconfirmation on satisfaction and behavior intention: The moderating effect of expectation levels. International Journal of Human-Computer Interaction, 39(15), 3127-3140.

  23. Liu, Y., Cui, W., Zhou, R*., & Chan, A. H. (2022). The effects of social conformity and gender on drivers’ behavioural intention toward level 3 automated vehicles. Travel Behaviour and Society, 29, 330-338.

  24. Wang, Y., Zhang, W., & Zhou, R*. (2022). Speech-based takeover requests in conditionally automated driving: Effects of different voices on the driver takeover performance. Applied Ergonomics, 101, 103695.

  25. Ma, Q., Zhou, R.*, Zhang, C., Chen, Z*. (2022). Rationally or emotionally: how should voice user interfaces reply to users of different genders considering user experience? Cognition, Technology & Work, 24, 233-246.

  26. Qu, J., Zhou, R*., & Chen, Z. (2022). The effect of personal pronouns on users and the social role of conversational agents. Behaviour & Information Technology, 41(16), 3470-3486.

  27. Zhang, Y., & Zhou, R.* (2021). Promoting social distancing and preventing panic buying during the epidemic of COVID-19: the contributions of people’s psychological and behavioural factors. Journal of Public Health, 1-15.

  28. Yu, M., Zhou, R.*, Cai, Z., Tan, C. W., & Wang, H. (2020). Unravelling the relationship between response time and user experience in mobile applications. Internet Research, 30(5), 1353-1382.

  29. Zhou, R.*, Zhang, Y., & Shi, Y. (2020). Driver's distracted behavior: The contribution of compensatory beliefs increases with higher perceived risk. International Journal of Industrial Ergonomics, 80, 103009.

  30. Yu, M., Zhou, R.*, Wang, H., & Zhao, W. (2019). An evaluation for VR glasses system user experience: The influence factors of interactive operation and motion sickness. Applied Ergonomics, 74, 206-213.

  31. Xia, B., Wang, H., & Zhou, R.* (2019). What contributes to success in MOBA games? An empirical study of defense of the ancients 2. Games and Culture, 14(5), 498-522.

  32. Zhou, R.*, Wang, X., Shi, Y., Zhang, R., Zhang, L., & Guo, H. (2019). Measuring e-service quality and its importance to customer satisfaction and loyalty: an empirical study in a telecom setting. Electronic Commerce Research, 19(3), 477-499.

  33. Zhou, R.*, Wang, X., Zhang, L., & Guo, H. (2017). Who tends to answer open-ended questions in an e-service survey? The contribution of closed-ended answers. Behaviour & Information Technology, 36(12), 1274-1284.

  34. Ba, Y., Zhang, W., Wang, Q., Zhou, R., & Ren, C. (2017). Crash prediction with behavioral and physiological features for advanced vehicle collision avoidance system. Transportation Research Part C: Emerging Technologies, 74, 22-33.

  35. Zhou, R.*, & Feng, C. (2017). Difference between leisure and work contexts: The roles of perceived enjoyment and perceived usefulness in predicting mobile video calling use acceptance. Frontiers in Psychology, 8, 350.

  36. Li, F.*, Wang, G., Li, Y., & Zhou, R*. (2017). Job demands and driving anger: The roles of emotional exhaustion and work engagement. Accident Analysis & Prevention, 98, 198-205.

  37. Zhou, R.*, & Chan, A. H. (2017). Using a fuzzy comprehensive evaluation method to determine product usability: A proposed theoretical framework. Work, 56(1), 9-19.

  38. Zhou, R.*, & Chan, A. H. (2017). Using a fuzzy comprehensive evaluation method to determine product usability: A test case. Work, 56(1), 21-29.

  39. Zhou, R.*, Yu, M., & Wang, X. (2016). Why do drivers use mobile phones while driving? The contribution of compensatory beliefs. PloS one, 11(8), e0160288.

  40. Zhou, R.*, Fong, P. S., & Tan, P. (2014). Internet use and its impact on engagement in leisure activities in China. PloS one, 9(2), e89598.

  41. Shan, S., Mao, Z., Zhou, R.*, Liu, Z., & Wu, F. (2013). Streaming media advertising: an empirical study. Systems Research and Behavioral Science, 30(3), 398-411.

  42. Li, B., Zhang, W., Zhou, R., Yang, C., & Li, Z. (2012). A comparative ergonomics study: Performing reading-based tasks on a large-scale tabletop vs. laptop. International Journal of Industrial Ergonomics, 42(1), 156-161.

  43. Zhou, R.*, Rau, P. L. P., Zhang, W., & Zhuang, D. (2012). Mobile phone use while driving: predicting drivers’ answering intentions and compensatory decisions. Safety Science, 50(1), 138-149.

  44. Zhou, R.*, & Horrey, W. J. (2010). Predicting adolescent pedestrians’ behavioral intentions to follow the masses in risky crossing situations. Transportation Research Part F: Traffic Psychology and Behaviour, 13(3), 153-163.

  45. Zhou, R.*, Horrey, W. J., & Yu, R. (2009). The effect of conformity tendency on pedestrians’ road-crossing intentions in China: An application of the theory of planned behavior. Accident Analysis & Prevention, 41(3), 491-497.

  46. Zhou, R.*, Wu, C., Rau, P. L. P., & Zhang, W. (2009). Young driving learners’ intention to use a handheld or hands-free mobile phone when driving. Transportation Research Part F: Traffic Psychology and Behaviour, 12(3), 208-217.

  47. 解煜彬,周荣刚*. (2025). 新型人机关系下的人机双向信任. 心理科学进展 33(6), 916-932.

  48. 夏棒,王惠文,周荣刚.(2019).成分数据路径分析模型. 数学的实践与认识 (14),191-199.

  49. 闫云豪,周荣刚*,于孟利.(2018).智能驾驶汽车界面的布局设计研究. 工业工程 (01),96-102.

  50. 喻永伟建,周荣刚*.(2017).虚拟现实运动病的生理评价方法研究. 工业工程 (06),90-95.

  51. 王昕怡,周荣刚*,把余韬,张伟.(2015).驾驶过程中手机使用的补偿式行为. 工业工程 (06),37-43.

  52. 周荣刚*.(2014).驾驶中移动电话的使用:基于自我调整行为的研究视角. 心理科学进展 (08),1328-1337.

  53. 王雅,吴瑞林,周荣刚.(2014).从个体心理到人际互动——航天任务中的心理学问题. 心理科学进展 (08),1338-1349.

  54. 吴峰,李纪琛,马琪,周荣刚*.(2012).网页的广告容忍度模糊综合评价. 工业工程 (05),79-85+91.

  55. 周荣刚,张侃.(2008).基于场景记忆的参照系整合过程中的物体方位判断. 心理学报 (12),1229-1239.

  56. 周荣刚,张侃.(2008).多参照系条件下信息获取方式对绝对方位判断的影响. 心理学报 (11),1137-1148.

  57. 周荣刚,张侃.(2008).参照系整合条件下的空间方位判断. 航天医学与医学工程 (05),386-391.

  58. 周荣刚*.(2007).IT产品用户体验质量的模糊综合评价研究. 计算机工程与应用 (31),102-105.

  59. 葛燕,周荣刚,张侃.(2005).界面可用性评价之启发式评价法. 人类工效学 (04),64-66.

  60. 葛燕,秦宪刚,周荣刚,石庆馨,张侃.(2005).中小学生网络学习的认知态度调查. 人类工效学 (03),50-52.